Banko
Position
Contractor
Work
Logo design and Branding
Time
December 2014 - January 2015
I was involved in a branding project for a startup that revolved around the concept of functional and highly technological furniture. Banko's brand identity mirrors its core values of precision, versatility, and dominance. Each letter within the logo features a distinct geometrical cut, reminiscent of a furniture piece and its spatial placement. The selected colors were carefully chosen to accentuate the characteristics of a youthful and dynamically-driven brand. Rooted in minimalism yet exuding superiority in every aspect, the Banko branding project was a testament to our commitment to innovative design and strategic brand representation.
Design challenge
The main UX challenge for Banko revolved around visually translating the core values of precision, versatility, and dominance into a minimalist yet superior design that resonates with the dynamic essence of the brand.
Accomplishments
The minimalist design not only garnered client satisfaction but also positions the brand favorably for a potential launch in the EU market. The visual translation of core values has not only met but exceeded expectations, setting the stage for a dynamic entry into the market.
"The visual translation of core values has not only met but exceeded expectations, setting the stage for a dynamic entry into the market."
