DailyDeal GmbH
Position
Lead UI/UX Designer
Work
UI/UX, UX Research and Branding
Time
April 2017 - October 2017
I was offered a lead position at Daily Deal in 2017, I immediately recognized the need to align the company's goals with user-centric design principles. To propel this vision, my initial efforts were directed towards orchestrating a Google Sprint with key executives. Subsequently, I collaborated with the Marketing team to elevate the brand, creating a comprehensive Style Guide for company-wide utilization. Only after ensuring a solid foundation rooted in UX principles and user feedback did I pivot to implementing radical design changes to the desktop platform, ensuring a cohesive and impactful transformation in line with the company's overarching goals.
Design challenge
The main design challenge at Daily Deal was orchestrating a comprehensive transformation that aligned with the company's goals. By strategically integrating user-centric design principles, conducting a Google Sprint, and collaborating with Marketing to refine the brand.
Accomplishments
My achievements lay in establishing a robust foundation rooted in UX principles and user feedback. This paved the way for successful implementation of radical design changes to the desktop platform, resulting in a cohesive and impactful transformation that precisely aligned with the company's overarching goals.
"This paved the way for successful implementation of radical design changes to the desktop platform, resulting in a cohesive and impactful transformation that precisely aligned with the company's overarching goals."
