Position
UI/UX Designer
Work
UI/UX, UX research and Branding
Time
February 2016 - March 2017
At LocaFox, serving as the primary UI/UX Designer has offered me a remarkable opportunity to shape and enhance the marketplace in diverse ways. Throughout this year-long journey, my role extended beyond merely redesigning the visual aspects; I was dedicated to refining every facet of the user experience. Employing a fusion of lean design principles and rapid prototyping, I engaged in a process of producing and testing various ideas. This iterative approach, bolstered by constant user testing, enabled us to overcome numerous obstacles and challenges, ultimately culminating in a product that underwent an extensive process of refinement and iteration.
The formidable challenge unfolded as an unparalleled opportunity to not only reshape the marketplace visually but to meticulously refine every facet of the user experience.
Navigating through a dynamic process of lean design and rapid prototyping, augmented by continuous user testing, we successfully addressed numerous obstacles. The culmination of this iterative approach resulted in a visually stunning and UX enhanced product, showcasing the transformative power of a comprehensive, user-centric design process.